What is Search Engine Optimisation?
Search Engine Optimisation (SEO) is the process of enabling your website to be found easily by your target market when searching on any of the major search engines.
SEO is based on knowledge of what the search engines are trying to achieve when someone searches on the web.
Most companies realise that having a good quality and easy to use website is an important part of any marketing strategy. However, some do not realise how important SEO is in order to drive potential customers to your business rather than to your competitors.
Can your potential customers find your business on Google?
With search engines often being the easiest way to find a product or service, it is vital to the majority of UK businesses to appear when keywords related to their business are inputted into any of the major search engines.
If your website is not gaining exposure when your product or service is searched for, or if your competitors are appearing above your site, then it is likely that you are missing out on website visitors and therefore potential customers.
How can Websites1st help?
Websites1st has extensive experience and success helping small businesses, from within a wide variety of marketplaces. We target and attract customers using Search Engine Optimisation (SEO) methods. Although every SEO project is different, a typical process for research, implementation and maintenance, is as follows:
An initial discussion to gain an understanding of your business, your goals and how Websites1st can assist you in achieving them.
Search Engine Optimisation Analysis
Search Engine Optimisation analysis of your existing website, your competitors (direct & indirect) within online marketplace and keyword audit.
Research and Recommendations
We can provide the research and recommendations in line with your goals.
Agreeing a action plan for changes to the SEO and your website.
Agreed Search Engine Optimisation implementation work will commence.
Monitoring & Reporting
Progress will be monitored and reported to you.
A regular meeting or discussion to evaluate ongoing performance. Any further recommendations will be discussed at this point and further ongoing plans agreed.
Agreed maintenance and monthly SEO / Website analytics actions.
To find out how Websites1st can help your business results can improve using SEO, please contact us for a free consultation.