We’re all very excited down here at Sailaboat HQ. As of today we can now be found on the 1st page of Google if you search for “How to Sail a Dinghy”. Not only this but by searching for “How to Sail” we can be found on page 2!
We’ve been working really hard to get ourselves more well known on the ol’internet master that is Google, so more people can find and ultimately learn from our training videos. This has proved a lot hard that one might expect….This whole process/skill/technique what ever you like to call it can be referred to as SEO – or Search Engine Optimisation, and there are a whole load of internet ‘types’ that consider themselves masters in it. They’re jobs are solely working on SEO, all day everyday!
A year or so ago we knew not much more about SEO than the fact it was something to do with Search Engines. Now however we like to think of ourselves as mini experts…well maybe experts is a bit of a strong word, but we’re certainly learning, and beginning to master it ever so slightly.
With the help of our friendly SEO master that is Mark of Websites 1st we’re rising up the “Google Rankings” which we’re learning is tricky thing to do, but something that’s extremely important to an online business such as ours. The higher up you appear on Google when people search for certain things basically means the more likely they are to find you and go to your website.
The reason it’s so difficult is that there are all sorts of things that Google and it’s “Spyders” look for – these include the wondrous “meta tags” and other bizarrely termed little things that at first seem trivial but in fact are super key to the whole thing.
It looks like we might be cracking it ever so slightly so gold stars all round!Tweet Tweet